UK wide direct marketing campaign

Hays changed. Historically the UK business consisted of a disparate group of companies operating on their own in terms of their offering, terminology and the specifics of individual products and services. The business recently underwent a complete review of all its products and services, in order to develop a more consistent approach in both operations and marketing. The goal was to re-integrate under a single product proposition. Having completed this review Hays wanted to articulate the following: External: why existing clients and prospects should engage Hays for permanent and temporary recruitment requirements. Internal: explain the precise benefits of the business offering and how Hays ‘Powers the World of Work. Idea: Hays are recruiting experts and operate across all sectors. So, when clients ring up Hays knows how to speak their language. We demonstrate this idea by using acronyms – popular ones that everybody understands in order to demonstrate that Hays is sharp, knowledgeable and aware. OUTER - FYI COVER - SOS, PDQ or just ASAP? FULL TIME/PART TIME - F/T? P/T? ROLES - PA, FD, MD, CEO SECTORS - IT, FMCG, H&S EMPLOYERS - NHS, IBM, NSPCC, TBWA, BA QUALIFICATIONS - GCSE, NVQ, MA, PHD LOCATION - UK, EU, USA CTA - BTW We’d love the opportunity to spell out how we can help your organisation. So if you’d like to find out more call us now on xxxxx xxx xxx