UKGCC - Brand Strategy & Development

Tasked with creating a brand for the UK-Ghana Chamber of Commerce, we worked closely with key stakeholders to develop a brand platform, that would encompass the key attributes from brand messaging to visual design and content production, all inspired by the brand’s core values. The project involved developing a brand strategy and a unique tone of voice for the Chamber that spoke to local businesses both in Ghana and those overseas in the UK. Led by the brand identity, our work extended to a range of supporting features including design, development and content for their digital presence, a brand library and marketing collateral.