About me

I am a branding and communications freelancer, and the Co-founder and Creative Director of Adinqra Digital, a branding and design agency. In my role as strategy planner for Scanad and MMRS Ogilvy I was responsible for formulating key strategic insights to aid the creative team in developing creative solutions for brands operating across West and Central Africa, such as Vodafone, Woodin, Guinness, Nestle, P&G, Coca Cola, DsTV, Tullow Oil, and Google. My experience as a strategist and creative designer has provided me with the knowledge to build brands and deliver creative solutions.

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Projects

• 13

  VoxeeCreated an engaging brand that promotes various elements of its core values to stimulate a sense of support for a business committed to its vision. Voxee is voice activation service who believe smarter technology can help businesses stay competitive and act as a catalyst for business growth.
• 1

  VodafoneStrategy for various campaigns, including field brand research and focus groups
• 4

  Afrotech FestSupporting the design and branding efforts of the Afrotech team, by providing visual artworks for posters, banners, programmes, screen visuals, wayfinding and animations.
• 5

  Untamed EmpireUntamed Empire is Ghana’s first multi-store fashion and art house, created by the founder of Canoe, West Africa’s premier fashion magazine. I designed and developed a fully responsive and bespoke digital online store that treated customers to a unique digital experience.
• 2

  Coca ColaResponsible for formulating key strategic insights to aid the creative team in developing creative solutions.
• 1

  Ray Edusei ArtBorn and raised in Manchester, Ray Edusei is a Creative Director and New Digital Artist based in London. He uses New Media Technology to create abstract and figurative artworks.

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Projects credited in

• 2

  Nolly AwardsThe Nolly Awards is an off shoot of the Nollywood Movies channel in the UK.The 2016 Nolly Awards will be the fourth year of celebrating excellence, outstanding achievement, promise and diversity in the Nigerian Film Industry. It has already established itself as the number one movie awards event in Nigeria, unique in that it is the only movie awards event that focuses exclusively on Nollywood.
• 4

  Channel 4 - Shades"Powerful and haunting" - Afua Hirsch, award winning journalist and broadcaster. Shades explores how institutional and structural racism can lead to internalised prejudice. The film premiered on Channel 4 and was officially selected by two BAFTA-Qualifying film festivals – Aesthetica Film Festival and the British Urban Film Festival. To commemorate the 30 year anniversary of Spike Lee’s critically acclaimed film - Jungle Fever - Shades featured as the official trailer and was screened across 60

Work history

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Creative DesignerDLG & PDV
Jan 2017Watford, United KingdomFull Time
Conceptualise and develop visual designs for websites, landing pages, banners and emails. Effectively translate creative concepts into HTML and CSS front-end build using Bootstrap whilst ensuring cross-browser and device compatibility. Develop and maintain the look and feel of company group websites including content updates.
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Brand Strategist and Creative DesignerAdinqra digital
Jun 2015London, United KingdomFull Time
Co-founder of, Adinqra Digital, a branding and design agency specialising in brand development, strategy and design, for ambitious start-ups & Africa-focused businesses.

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Skills

• Creative Direction
• Brand Management
• Art Direction
• Design
• Strategy
• Branding
• Concept and Ideation
• Brand Strategy
• UX Design
• Brand Development