Where life is a sport and sport is a way of life ... Flirt your way to the ultimate prize at ‘The Circolo’.
A club where membership is requested upon the bold and the beautiful. The 'Circolo' is the destination club where society's elite come together to flirt outrageously and pursue their obsession with feeling good and looking good, always perfecting their personal aesthetic and performance.
Members of the 'Circolo' display a nonchalant attitude, which accompanies an ice white smile and coiffured hair. They effortlessly grace the pistes and mountain top chalets and spas. Confidence is a must, this is 'Circolo' living.
The second series of the 'Circolo' campaign is captured once again by acclaimed British fashion photographer Nick Clements. The 'Circolo' moves from the southern Italian sports club to the northern Dolomites region, capturing special memories at an elite Italian ski resort. It's peak season, and the glamourati head toward the mountains with the roof top down to catch the freshest of mountain air.
Clements' candid photography captures unique moments from within. Days are made up of romance, laughter, effortless determination and runs across the pistes. Evenings are all about the chilled out spas and elegant dining, finishing off with a warm drink under the glistening starry sky. The 'Circolo' clientele are dressed head to toe in ellesse, sharp and stylish for each moment of the day, enhancing performance and style for all across the resort.
The 'Circolo' is a global integrate brand campaign with multiple touch points including ATL, on line, off line, experiential and PR.