I’m a creative ideas person with a passion for art direction and ability to conceptualise creative solutions that effectively communicate the strategic objective from initial brief to final execution. Having gained an intimate knowledge and solid understanding of the creative process including, strategy, advertising, online, environmental, identity, design, photography, moving image, experiential and activation over a career of working in fashion, lifestyle and sports.
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Creative Art Directorja Design Ltd
London, United KingdomFreelance
Running my own creative consultancy specialising in creative communication solutions for fashion, sport and lifestyle brands. Delivering creative direction, visual strategies, branding, design, graphic solutions, art direction, photo shoots, video direction, advertising and environmental design. Achievements - Icebreaker NZ, brand positioning projects. - Dune London, consultant. - Defining and producing the photographic guidelines & brand campaign for Pure Gym. ‘My Body. My Gym.’ - Identity and branding for “HappyKids”, a new children’s multi brand retail chain of stores in the middle east.
Lead CreativeDune London
- London, United KingdomFull Time
10 month contract working as creative lead and ambassador ensuring all creative output adhered to the brand guidelines and strategy. Working with the Visual Merchandising, Retail and Marketing teams providing creative guidance and graphic design solutions, including the sourcing of print and installation. Achievements - Overseeing the SS17 campaign, ‘#aloveaffairwith...’ & AW17 campaign, ‘Find Your Dancing Feet’. - ‘25 Years of Dune London’. Identity and creative direction
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- Marketing PR
- Print Design
- Art Direction
- Retail Advertising
- Visual Merchadnisig
- Creative Art Direction
- Photographic Direction