About me

I’m a creative ideas person with a passion for art direction and ability to conceptualise creative solutions that effectively communicate the strategic objective from initial brief to final execution. Having gained an intimate knowledge and solid understanding of the creative process including, strategy, advertising, online, environmental, identity, design, photography, moving image, experiential and activation over a career of working in fashion, lifestyle and sports.

QuestionsProjectsExperienceTeam

• Just finished a MA in Contemporary Fine Art and am looking for opportunities in this new arena? Any advice would be welcomed

Projects

• 6

  Whatever Your Journey...Creative pitch for British heritage brand Hawes & Curtis which captures the spirit of travel with the SS19 ‘Whatever Your Journey’ campaign. Drawing on the idea that Hawes & Curtis is the style destination for every occasion and important life event.
• 3

  My Body. My Gym
• 1

  Fit In. Stand Out. Kickers
• 1

  'Make It Yours'Spring Summer 2016 photography and moving image for the UK's leading online childrens retailers Great Little Trading Company
• 'Bottled' The Memory ProjectAn exploration into memory, the senses and the human condition.
• 1

  Look Great. Love Swimming.The Speedo Sculpture range of swimwear aimed at the health and wellbeing consumer. A creative campaign with multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail.

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Projects credited in

• Ted Baker footwear collectionNice film featuring Ted Bakers shoes.
• Canterbury - Committed to the GameA series of 4 vignettes about top rugby players.

Work history

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Creative Art Directorja Design Ltd
Apr 2016London, United KingdomFreelance
Running my own creative consultancy specialising in creative communication solutions for fashion, sport and lifestyle brands. Delivering creative direction, visual strategies, branding, design, graphic solutions, art direction, photo shoots, video direction, advertising and environmental design. Achievements - Icebreaker NZ, brand positioning projects. - Dune London, consultant. - Defining and producing the photographic guidelines & brand campaign for Pure Gym. ‘My Body. My Gym.’ - Identity and branding for “HappyKids”, a new children’s multi brand retail chain of stores in the middle east.
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Lead CreativeDune London
Dec 2016 - Nov 2017London, United KingdomFull Time
10 month contract working as creative lead and ambassador ensuring all creative output adhered to the brand guidelines and strategy. Working with the Visual Merchandising, Retail and Marketing teams providing creative guidance and graphic design solutions, including the sourcing of print and installation. Achievements - Overseeing the SS17 campaign, ‘#aloveaffairwith...’ & AW17 campaign, ‘Find Your Dancing Feet’. - ‘25 Years of Dune London’. Identity and creative direction

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Skills

• Fashion
• Advertising
• Events
• Film
• Marketing PR
• Print Design
• Art Direction
• Retail
• Design
• Environment
• Illustrator
• Indesign
• Photoshop
• Retail Advertising
• Visual Merchadnisig
• Creative Art Direction
• Photographic Direction

Education

U
U
BA hons Fine ArtUniversity of Newcastle Upon Tyne
Aug 1983 - Jul 1986Newcastle upon Tyne, United Kingdom
Sculpture