The un-real cookbook is a humorous publication that tackles the problem of food wastage by using various off-date foods in unusual ways. Alongside the cookbook there are #un-real recipe stickers placed on specific foods in the supermarket, allowing a large audience to take note of what they can use their left over food for. The campaign #un-realwithfood promotes people of all ages to share their experience on social media, and even discover their own #un-realrecipe.