Under The Surface - photo shoot

This was the first brief I developed for Matt and his team and after getting to know their impressive back catalogue, I knew I could really push them to create something technically challenging. I developed the brief to focus on different medical themes including pain, relief, rehabilitation and strength. I included the use of gel lights to further extend the concepts, modernizing a more traditional approach to symbolizing pain and giving the shoot a very stylized overall treatment. By shooting underwater the models could contort their bodies, suspending beautiful shapes in time and space and allowing the camera to focus fully on the physical shapes.

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Senior Art Director & Partnerships Manager