Rachel Brinton Matthews

Rachel Brinton Matthews

Senior Art DirectorLondon, United Kingdom
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Rachel Brinton Matthews

Rachel Brinton Matthews

Senior Art DirectorLondon, United Kingdom
About me
Video first creative, experienced manager of digital visual artists and collections, with 7+ years industry experience across broadcast and advertising. A proven business development and partnership manager with experience in product development for video platforms. Previous research and sales experience has resulted in a keen understanding of commercial trends for visual communications. Passionate about visual storytelling and the application of this as a communication tool. Knowledgeable of international copyright laws, rights clearance and IP rights. Experience in all aspects of digital content management including digitisation processes, metadata, digital formats, analogue formats and transcoding. Full production experience, from research to post. Specialties: talent acquisition, visual aesthetics, business development, project management, creative direction, public speaking.
Projects
  • LGBTQ+ Inclusive Visual Storytelling
    LGBTQ+ Inclusive Visual StorytellingGetty Images and GLAAD have partnered to create a series of education and advocacy resources to help creatives produce more inclusive imagery featuring members of the LGBTQIA+ community. I project managed the creation of the Contributor Guidelines which will guide photographers and filmmakers to create more authentic and respectful imagery of LBTQIA+ people.
  • #BeTheRoleModel
    #BeTheRoleModelGetty Images x Natwest content partnership. Working together to create a more realistic visual representation of female entrepreneurs. Art Direction provided for the shoots below. http://engage.gettyimages.com/Natwest_Female-Focus
  • LOVE
    LOVEShort film created with Kelvin Murray for Getty Images Creative. A beautiful day! Concept and Art Direction.
  • Healing Together
    Healing TogetherA selection of images from 'Healing Together', a mixed media shoot, sensitively capturing an all male support group and including moments of meditation and Yoga. Shot by the hugely talented Sarah Mason, production by Suzi Garlick. For Getty Images Creative.
  • This Is Australia - Canon Australia
    This Is Australia - Canon AustraliaArt Direction for x2 shoots, stills and video, as part of the Getty Images x Canon partnership
  • Adolescent Content x Getty Images - content partnership
    Adolescent Content x Getty Images - content partnershipExclusive partnership between Getty Images and Adolescent Content, focused on improving representation in front of and behind the lens of the Gen Z generation. Managed the initial partnership negotiations, contracting and ongoing relationship.
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Work history
    Getty Images logo
    Getty Images logo
    Senior Art DirectorGetty Images
    London, United KingdomFull Time
    Getty Images logo
    Getty Images logo
    Senior Video StrategistGetty Images
    London, United KingdomFull Time
    Video specialist, looking after a roster of key filmmakers, community partners and product initiatives. Responsibilities include content production, partnership management, key artist management, product development and video marketing. - Video Content Development; growing numbers of contributors and video submissions. - Partnership Management; sourcing and contracting new, high volume video partnerships. - Artist Support; providing art direction for key artists. Producing creative briefs for contributor community. - Product Development; managing budget and development work for key content development initiatives. - Marketing Support; producing content marketing videos. Assisting with contributor interviews. Presenting at industry events.
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Skills
  • Agile
  • Business Development
  • Production/project Management
  • Adobe Premier
  • Final Cut Pro
  • Video Production
  • Editing
  • Licensing
  • Concept R&D
  • Creative Pitching
Education
    S
    S
    MSt Film AestheticsSt Anne's College, Oxford University
     - Oxford, United Kingdom
    K
    K
    BA (hons.) Film Studies, 1st ClassKingston University
     - London, United Kingdom