Team project realised for a University workshop within the course of "Cities, Culture and Urban development". The aim was to provide Mantua and Sabbioneta Heritage Centre (Lombardy, Italy) with a complete analysis of the cultural environment and a structured operative plan for the further development of the tourism offer. Our proposal was to create a new service aligned with the recent trends of Culture 3.0: a deposit for bikes dedicated to cyclo tourists - the "Bike Box".