About me
Currenty employed in London in a major Media Agency, after successful promotion from Italy to UK permanent role as Marketing Performance Executive.
Graduate cum laude from Bocconi MSc in International Management, #9 Worldwide Master in Management (FT, 2016).
Bachelor degree achieved in Management for Arts, Culture and Communication at Bocconi University, plus a 5-months Exchange experience at QUT, Queensland University of Technology (Australia).
Where I see myself: Marketing, Communication & PR, Consulting, CRM.
My favourite industries: Heritage, Media, Fitness, Food, Events, Design.
My believes: Go new but don't forget your roots. Every wall is a challange. Seize your own world.
Projects
- Michael Kors - Performance Measure AnalysisPerformance Measurement & Control System course project, worked in group and then presented to the class. Focusing on Michael Kors company, the project provides insights about the luxury industry, both working on qualitative and quantitative side. In particular, the work tries to explain the reasons for competitive advantage of MK, emphasizing the long term strategy of the firm and exploring the performance measurement systems currently in use.
- UNESCO Heritage Centre Consultancy projectTeam project realised for a University workshop within the course of "Cities, Culture and Urban development". The aim was to provide Mantua and Sabbioneta Heritage Centre (Lombardy, Italy) with a complete analysis of the cultural environment and a structured operative plan for the further development of the tourism offer. Our proposal was to create a new service aligned with the recent trends of Culture 3.0: a deposit for bikes dedicated to cyclo tourists - the "Bike Box".
Work history
Marketing Performance AnalystWavemaker UK
London, United KingdomFull Time
WAVEMAKER (GroupM, WPP) is the result of the merge of MEC and MAXUS in late 2017, making it the 5th largest Global Media Agency in the world.
I started working as ROI Analyst Intern in the Milan office (Italy HQ) and then got promoted and trasferred to EMEA HQ: London, Wavemaker Client Solutions.
Role: make data-informed decisions to improve advertising ROI from clients' Marketing Mix Models. Tasks are focused on concrete data analysis to generate useful insights and feasible strategies for media plan management, in order to optimize marketing investments and improve client’s business.
Main clients: TLC, FMCG and Charity industries (Vodafone, Unicef, Sanofi, cameo, L'Oréal, UNHCR, Xerox)
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Researcher in Cultural TopicSDA Bocconi
- Milan, ItalyInternship
Research activities about Public-Private Partenerships in the Italian cultural environment. Development of articles and case studies with the support of Bocconi SDA Professor Emanuele Teti and entrepreneur Osvaldo Baione, with the aim of stimulating debate about recent trends in cultural financial and administration tools.
The idea started from the thesis developed at the end of the Bachelor program, focused on the first Italian example of cultural project financing: Villa Reale di Monza.
Skills
- Events
- Marketing PR
- Problem Solving
- Project Management
- Strategic Planning
- Event Organisation
- Communications
- Creative Thinking
- Excel
- Powerpoint
- Word
- Admin Skills
- Team Leadership
- Digital Marketing
- Brand Ambassador
- Advertising Analysis
- Time Management
- Communication
- Business Startups
- Statistical Analysis
Education
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MSc International ManagementL. Bocconi Business School
- Milan, Italy
#9 in Financial Times Worldwide Masters in Management
Graduation cum laude.
The MSc in International Management is a graduate program focused on developing the capabilities of prospective managers and entrepreneurs to make a major contribution to the performance of organizations of all types around the world: problem solving, strategic decision-making and interpersonal skills.
Final dissertation thesis: "Dynamic Creative Optimisation, the effectiveness of dynamic personalisation on Millennials' attention", Professor D. Raccagni
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6 months Exchange programQUT (Queensland University of Technology)
- Brisbane City, Australia
6-months Exchange period in Australia.
Main courses: Marketing, Stata Analysis, Land Use Planning, Finance.
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Awards
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Boston Consulting Group: 2017 Future MakerThe Boston Consulting Group
Merit-based program for top 100 Italian students, selected among 12,000 applicants, with the aim to nurture the leaders of the future of the nation.
An intensive four-days program at BCG's Milan office, to discuss some of the major global trends and challenges, working in team with BCG consultants, entrepreneurs, political and industrial leaders.
Among the others: Diego Piacentini (Italian Digital Agenda and Amazon), Francesco Caio (Economic Advisor of the Prime Minister), Carlo Calenda (Minister of Economic Development), Francesco Starace (CEO, Enel Italy), Bruno Giussani (European Director, TED), Joey Reiman (Founder, BrightHouse), Christian Greco (Director of the Egyptian Museum in Tourin).