Michael Kors - Performance Measure Analysis

  • Francesca Grotti

Performance Measurement & Control System course project, worked in group and then presented to the class. Focusing on Michael Kors company, the project provides insights about the luxury industry, both working on qualitative and quantitative side. In particular, the work tries to explain the reasons for competitive advantage of MK, emphasizing the long term strategy of the firm and exploring the performance measurement systems currently in use.