Thought: With T&G's new catwalk styling products now available nationwide, All of Britain’s cities are turning into Fashion Week runways.
What We Did : We created three images using three influencers as our fashion leaders, combining unique looks and mixing elements of their city and clothing style. Each image was created to represent the glamour, classic and casual look of three very different British cities around the country.
How We did it : We chose three bloggers to represent their hometown with T&G. We then photographed each blogger, combining each shot with stock/pre-existing images of their city in a unique and different way. We then found a collage artist (Laura Redburn) to combine the style and city’s landmarks to create a high-fashion outfit. The three collages captured the casual, glamour and classic looks through each blogger's clothing and hairstyles to represent the range of hero products, bringing the style of each British city to life.
Off the Back: Using our blogger’s we then asked our audience on Instagram and Twitter to show us their hometown style by sharing their fashion looks from their hometown holding up their postcode, tagging @hair_wardrobe with #StyleTheStreets.
Platforms: Each collage was hosted on Twitter and Instagram
What I learnt: I love Art Direction