Psychology Major, Fitness Enthusiast & Digital Creative. I previously worked with Jam Creative Agency which is now part of Deep Focus. I have started my career as a junior creative in the advertising industry with Engine Group. I now work with starts-up as a UX Creative freelancer and Digital Content Strategist. Stay tuned for more adventures.
- Next Lingerie LaunchThought: From casual, to super sexy, our inner personality can change on a daily basis. With the ‘Shape’ collection, no matter what character we’re playing that day, there’s a bra to match, with a personality to suit. What we did : Each bra in the ‘Shape’ collection came with its own personality. We wanted to take those personalities to a whole new level and create styles, scenarios and even lifestyles around each bra. We did this by creating a moodboard series of the 5 different key bra shapes
- Bunch Or Lunch?Thought: 'Because every Mother in the world deserve's flower's on Mother's Day' The Challenge: A different way to give flower's on Mother's Day. What we did: Fun, quirky and delicious - We teamed up with a California based bouquet designer (DKDesigns) and brought our bouquets to life via 5 beautiful twitter posts. But, are they pictures of a wonderful bunch or a tasty lunch? Fans had to guess whether the image were of flowers or an actual cake, by retweeting for lunch or favouriting for bunch. If they got it right they would be entered into a special draw for an extra special delivery for their Mum this Mother’s Day. The Result: Bunch or Lunch trending on Twitter What I learnt: The simplest idea's can sometime's have the biggest impact on just making those who mean alot in your life to smile.
- Unilever - Project RockyThought: With T&G's new catwalk styling products now available nationwide, All of Britain’s cities are turning into Fashion Week runways. What We Did : We created three images using three influencers as our fashion leaders, combining unique looks and mixing elements of their city and clothing style. Each image was created to represent the glamour, classic and casual look of three very different British cities around the country. How We did it : We chose three bloggers to represent their hometown with T&G. We then photographed each blogger, combining each shot with stock/pre-existing images of their city in a unique and different way. We then found a collage artist (Laura Redburn) to combine the style and city’s landmarks to create a high-fashion outfit. The three collages captured the casual, glamour and classic looks through each blogger's clothing and hairstyles to represent the range of hero products, bringing the style of each British city to life. Off the Back: Using our blogger’s we then asked our audience on Instagram and Twitter to show us their hometown style by sharing their fashion looks from their hometown holding up their postcode, tagging @hair_wardrobe with #StyleTheStreets. Platforms: Each collage was hosted on Twitter and Instagram What I learnt: I love Art Direction
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Digital Creative Freelancer
Creative Lead for a start up's and digital strategist consultant
Deep Focus Creative and Community Manager Projects • Content ideation for all social channels • Creative for digital/social & physical campaigns (across a range of clients) • Community Manager for Birds Eye & Nestle • Creative lead for reactive content
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- Creative Direction
- Online Campaigns
- TV Campaigns
- Digital Marketing
- Video Advertising
Psychology 1st Honours