Next Lingerie Launch

  • Cristina Lopez
  • Simon Reid
Thought: From casual, to super sexy, our inner personality can change on a daily basis. With the ‘Shape’ collection, no matter what character we’re playing that day, there’s a bra to match, with a personality to suit.

What we did : Each bra in the ‘Shape’ collection came with its own personality. We wanted to take those personalities to a whole new level and create styles, scenarios and even lifestyles around each bra. We did this by creating a moodboard series of the 5 different key bra shapes, personified as women

The Result: A cheeky content series of each bra transformed into a character for our audience to identify with and find their perfect match based on characteristics (cough..functionalities!)

Platforms: Facebook & Twitter

What I learnt: Most women stick to what they know rather than what is best for them. I think we should change that, don't you?
Next Lingerie Launch by Cristina Lopez
Next Lingerie Launch by Cristina Lopez
Next Lingerie Launch by Cristina Lopez
Next Lingerie Launch by Cristina Lopez
Next Lingerie Launch by Cristina Lopez

Companies

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    • Fashion and Textiles

Skills

Cristina Lopez
Digital Creative Freelancer
Simon Reid
Photographer