United Airlines - Moments of Connection

As a brand that doesn’t have a strong presence in the U.K., United Airlines needed to show this audience what they are all about: connecting people, and uniting the world. With connection being a well trodden territory for airlines and telecoms, we opted for a visual metaphor, showing the connections to be made through a trip with United Airlines using blue string. 

To encourage positive interactions with the brand, whilst pushing organic reach, we’re hosting a competition to find a pair comparable to our characters in the film, to enjoy an adventure in NYC on United. 

Team Credits

Charlotte Khushi

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  • Creative, Wunderman
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Lucy Eldridge

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Carole Guiet

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  • Account Director
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