United Airlines - Moments of Connection

  • Charlotte Khushi
  • Lucy Hatton
  • Carole Guiet

As a brand that doesn’t have a strong presence in the U.K., United Airlines needed to show this audience what they are all about: connecting people, and uniting the world. With connection being a well trodden territory for airlines and telecoms, we opted for a visual metaphor, showing the connections to be made through a trip with United Airlines using blue string. 

To encourage positive interactions with the brand, whilst pushing organic reach, we’re hosting a competition to find a pair comparable to our characters in the film, to enjoy an adventure in NYC on United.