United Nations Convention to Combat Desertification (UNCCD)
Brief: Rebrand the United Nations Convention to Combat Desertification to strengthen the positioning of the organisation and better communicate to external audiences the importance
and urgency for land protection.
Solution: An identity which utilises the authoritative visual language, colour and style of the United Nations family. A marque which encompasses the key visual elements of the convention: land stewardship, human presence, hope, progress and life in a circular form symbolising an inclusive convention with global reach.
Role: I was solely responsible for research, strategy, design, copy and brand implamentation on printed matter and the UNCCD website.
Impact: The branding will be used for the next few decades,on all public and internal work, appearing alongside other more well recognised identities at UN conferences and publications. The new aesthetic is unified with the wider organisations branding but is not uniform. The new symbol instantly represents a global organization offering a consistent level of successful sustained action to protect land.