Universal Sony - E.T. 30th Anniversary
To mark the 30th anniversary of the release of E.T. The Extra Terrestrial, I worked with Universal Sony to get people closer to the iconic alien. I forged a global partnership with Madame Tussauds to open an interactive E.T. exhibit that allowed people to ride Elliott’s BMX in London, Hollywood, Sydney, Tokyo, Berlin and Amsterdam. The concept generated extensive global media coverage and smashed week one Blu-ray sales figures.
