‘Whether you’re sending flowers to someone to say ‘thank you’ or to say ‘sorry’ it’s a really important expression of emotion, usually entrusted to an online retailer’ says Olivia. ‘The flowers would be delivered to your doorstep in a nondescript cardboard box. You’d have no idea how long they were going to last or what condition they would arrive in.'
Bloom & Wild’s flowers are sent by post, packed by hand into breathable cardboard boxes designed to fit through a standard letterbox, yet sturdy enough to protect delicate flowers from any bumps and bangs along the way. It’s an innovative idea, meaning no more missed deliveries or trips to the Royal Mail collection office. The flowers themselves are cut according to demand and sent in bud, which extends their life - and they’ll keep blooming for at least a week, although in our experience, a properly cared-for Bloom & Wild bouquet might well last much longer!‘