People have been giving flowers as gifts since time began - in the UK alone, we spend £2 billion a year on them. Yet most people would struggle to name a brand that they love to send flowers with - that is, until Bloom & Wild came along. We met with Bloom & Wild’s Ecomm and Range Manager, Olivia Harvey, to discover how they’re delivering bouquets of happiness straight through your letterbox.
‘Whether you’re sending flowers to someone to say ‘thank you’ or to say ‘sorry’ it’s a really important expression of emotion, usually entrusted to an online retailer’ says Olivia. ‘The flowers would be delivered to your doorstep in a nondescript cardboard box. You’d have no idea how long they were going to last or what condition they would arrive in.'
Serial flower-givers Aron Gelbard and Ben Stanway wanted to make both the buying and the receiving of cut flowers a better experience for everyone involved. They founded Bloom & Wild in 2013 with the aim of bringing joy to the process.
Bloom & Wild’s flowers are sent by post, packed by hand into breathable cardboard boxes designed to fit through a standard letterbox, yet sturdy enough to protect delicate flowers from any bumps and bangs along the way. It’s an innovative idea, meaning no more missed deliveries or trips to the Royal Mail collection office. The flowers themselves are cut according to demand and sent in bud, which extends their life - and they’ll keep blooming for at least a week, although in our experience, a properly cared-for Bloom & Wild bouquet might well last much longer!‘
Initially there was a worry that arranging the flowers yourself on receipt might be a barrier - would people like that or would it be off-putting?’, says Olivia. ‘The feedback has been that it’s something people love to do. Just taking five minutes to arrange the flowers is incredibly relaxing. We put styling suggestions in with packaging, however whilst the flowers we offer are from a curated selection, no two bouquets are ever the same. Every customer has a different vase, everyone has a different style, and the content they share with us on Instagram is amazing!’