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Enthusiastic and engaging communications professional with several years of experience in social media and account management, I'm skilled at creating and curating content that starts a conversation and helps to nurture and grow communities. Outgoing and adaptable, I have a can-do attitude and love to find creative ways to make things happen.
Unmade is a new kind of digital platform for the fashion industry that connects customer choices to automated manufacturing. We give brands the power to tailor their products to each and every customer, by building the interface between those brands, their customers and their factories. We have built and patented the technology for industrial customisation, enabling brands to manufacture uniquely customised garments at scale, for the same unit cost and speed as mass production. Responsible for digital communications, brand guardianship, and PR outreach of innovative fashion-technology company Unmade and its consumer brand, UMd. Planning and execution of social media and blog content and strategy, influencer outreach and community development.
Wool and the Gang is a unique fashion experience, revolutionising the industry. Collections are made with love by a Gang of makers in their homes - or you can make it yourself with their DIY kits and online tutorials. In my role as Community Manager I wore several woolly hats. COMMUNITY MANAGEMENT: Managing a community of fans and makers, on and offline, encouraging creation and sharing of on-brand content. Harnessing the power of WATG's community to drive company goals and vision and showcasing their unique personalities and works. Overseeing production of 80+ product lines made by the community of makers. Responsible for commissioning, QC, merchandising and promotion of Gang-made items. Part of core team responsible for launching WATG’s Knit Parties, workshops held globally by the community, I recruited, trained and mentored community members to host Parties across the UK and US. Representing WATG internationally at workshops, trade shows and events, and on live television. Managing and producing events for the community. SOCIAL MEDIA MARKETING: Managing WATG’s online channels - Facebook, Twitter, Instagram, Pinterest, YouTube, Periscope, blog - creating and curating on-brand content to increase engagement, following and drive sales. Increasing growth and engagement across all channels - Facebook following increased by 30% to 100k+ YOY and Instagram by 70%. Creating social media strategy and content calendar. Managing partnerships with brands including Etsy, Wahanda, PussPuss, Mollie Makes and Brit & Co. CONTENT MANAGEMENT: Managing content calendar, WATG newsletter and blog. Writing online copy, blog posts and press releases, maintaining consistent tone of voice. Creating and managing production of 'how-to' video content and blog posts. I was also responsible for building WATG's wholesale business during the first 12 months of my employment, growing business with existing customers and developing new accounts, exceeding my sales target by 20%.
Management of the Amazon, WH Smith Travel and WH Smith High Street accounts – combined annual turnover of £5m – securing the best possible retail support for a variety of fiction and non-fiction titles from high-profile authors as well as exciting debut voices and future prize-winners. Key responsibilities and achievements: Managing a retail budget to secure effective promotions and maximum visibility for HarperCollins tiles. Creation and implementation of individually tailored retailer strategies with a view to increasing both sales revenue and ROI. Identifying sales opportunities for HarperCollins titles through traditional and non-traditional channels. Planning of monthly sales meetings with the UK field sales team Planning and attending local roadshow events for retailers, showcasing titles and strengthening relationships with booksellers Organisation and chairing of bi-monthly e-book meetings – identifying key title releases and opportunities for HarperCollins titles, ensuring that these are communicated to retailers and supported by social media and digital marketing activity. Monitoring market trends within retail channels – demonstrated by the speedy and successful repackaging of two erotic fiction titles in collaboration with WH Smith, capitalising on the 'Fifty Shades' phenomenon. Mentoring junior members of the team. Content contributor to the 4th Estate website.
Management of Amazon, WH Smith Travel, Reedmoor, Borders, Play.com and Baker & Taylor accounts. Management of Scandinavian accounts. Department specialist for Young Adult fiction.