The Pantry Underwear

... a focus on fit without compromising on style


The Pantry Underwear is an award winning original store concept across online and bricks & mortar, with spaces in Islington [London] and Saffron Walden [Cambridge]. Curating household names alongside female founded British brands that are often stocked on an exclusive basis, The Pantry Underwear focuses on fit without compromising on style. Throughout the C-19 pandemic the company has been nothing but nimble by translating its renowned fitting service to the digital space, launching [secure] video call bra fittings in March 2020 and receiving coverage from Grazia, Sunday Times Style and The Telegraph magazines to name a few. To date the service has received solely 5* customer reviews and in 2021 the team plans to enhance the technology behind the experience to make it even more compelling in an effort to continue to grow the community of 'Pant Pals' further afield. There are more top secret projects on the horizon in 2021 that the team cannot wait to share [incl. with The Dots] ... Follow the story... @thepantryunderwear



Best New Concept

Underlines Magazine

  • SO, what’s our concept? ~ our safe spaces are for every woman - focusing on fit, without compromising on style ... discover our around the clock fit service (no appt. necessary), refreshingly non-sexualised environments and reasonable price points. We aim to represent the very best household names for fit, alongside independent female brands that are often exclusive to us


The Power List: Retail Stars

Lingerie Insight UK Lingerie Awards

  • Eloise, Founder, MD and Head Buyer at The Pantry Underwear was listed as one of the Top 30 most influential people in the lingerie retail sector.