I was given the task to create a content strategy to promote Untangle’s online grief support service via Instagram. I wanted to create content that didn’t just relate to those who are grieving but spread to the wider audience of family/friends of the ones grieving as well. The idea I came up with was for Untangle to share a mixture of practical and emotional advice on how to support a friend when they lose a loved one. I constructed a collaboration between Lauren Doughty (Untangle’s In-House Illustrator) and Sasha Bates ( Author of ‘Languages of Loss: A Psychotherapist’s journey through grief’). Together we created beautiful infographics, starting a conversation about the subject of grief online and increasing Untangle's Instagram Impressions.
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