Up.

UP is a visual inspired by the concept of height and altitude. Altitude is measured by air pressure and the strength of man will always soar and prevail against the pressures of society and societal beliefs. The inspiration behind this concept was the Jim Carey movie entitled ‘The Truman Show’ which tells the story of a man who discovers that there was more to his life than what he was made to believe. Once he uncovers the truth, he decides to escape and explore beyond all he’s ever known.