Matt Brown is a local DJ who wanted to expand and create a new music venture abroad called 'Up and Coming'.
He approached me to design his brand logo and wanted the letters 'u' and 'c' to be predominant as well as being striking and colourful.
I wanted to create a free flowing form that interlinked both letters harmoniously. My other idea was to combine the letters to resemble a ampersand as another form of connecting the 'u' and 'c'.
The use of a multi coloured gradient further added to the free flowing form of the logo. The colours were taken from a sunlit horizon I had photographed on my travels.