Upfield Brand Launch

“Meet Generation Plant. All ages. All faces. All tastes. We are innovators and foodies, passionate about all things plant-based. The future is plant-based, and it tastes incredible. Welcome to a new-look Upfield. Check out our new website for more:... I was the producer for this production. We created three, 7 second clips, revealing on-screen text through "the bite" of the food item.