Urban Rider

  • Will Hatlapa

After a year working as content producer at Urban rider, 2020 brought about huge change to my role and the Urban Rider brand. Together, with the co-founders, re-branded the retail space on the Kings Road. We wanted to re-imagine what our retail space could be; we added a coffee bar, a motorcycle workshop, we hand made bespoke merchandise displays and most importantly designed a destination that supported the lifestyle Urban Rider sells.