My name is Will Hatlapa, I am a London based photographer, specialising in brand, lifestyle and travel photography. I relish working with brands with an origin or ethos that ties in well with my own. Sustainability and creativity go hand in hand, so as I grow as a photographer I aim to curate work with brands that reflects that.
With a passion for travelling and adventure my focus has naturally been drawn to lifestyle, portrait and landscape photography. However, I have established myself in the automotive and motorcycle lifestyle industry and enjoy shooting for a wide variety of brands within this genre.
For me, life is more and more about connections and tangible experiences. I hope to connect with people and places as I shoot, resulting in relatable and enjoyable story telling through my images.
Projects
- Urban RiderAfter a year working as content producer at Urban rider, 2020 brought about huge change to my role and the Urban Rider brand. Together, with the co-founders, re-branded the retail space on the Kings Road. We wanted to re-imagine what our retail space could be; we added a coffee bar, a motorcycle workshop, we hand made bespoke merchandise displays and most importantly designed a destination that supported the lifestyle Urban Rider sells.
- Project BarberA recent business owner took the bull by the horns and lay down roots, opening a barber studio on Battersea Rise, Clapham. The studio is modest with minimalistic interior and functional space. However, it does stand out from the usual crowd of London barber shops with its fresh look and feel. I went along, hoping to capture their effortless style and inviting space.
Work history
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PhotographerUrban Rider
- London, United KingdomFull Time
• Helped develop Urban Riders brand, co-creating their new e-bike venture
• Re-branded and renovated Urban Rider’s retail space on the New Kings Road
• Was responsible for engaging customers with captivating social media content to keep them up to date and engaged
• Produced product narrative for the e-bike section of the website ensuring that it covered all FAQs
• Responsible for creating content for new brands on our website and ensuring that it aligned with our suppliers’ requirements.
• In charge of Urban Rider postproduction. This is managed by use of Lightroom and Photoshop
• Developed a landing page on the Urban Rider website for direct hits from our paid advertising
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PhotographerHatlapa photography
- Hamburg, GermanyFreelance
• Accumulated various clients through organic and social channels. Some of my clients have included Jam Industries, Kifaru Coffee, Triumph Motorcycles and Mr.Hoban’s Coffee Roastery.
• Created a website selling my work and offered tailored photography packages to meet the needs of all kinds of client
• Ensured careful time management by balancing freelance work with part time work as a Barista
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