User Experience - Patagonia Hydration Aids

  • Alex Perkins
Exploring how a strong brand can be applied to a new product range using a tight user frame of reference. In this Project I explored how the Patagonia brand might be applied to 3 hydration aids aimed a 3 very Patagonia sports; Surfing, Climbing and Fly Fishing. Through use of renewable materials, novel methods and resposible consumption methods the product design throughout this project was both Brand and User focused.