- A Conscious Designer - A Shy Engineer - Ethical Business Owner - Eternal Optimist
- User Experience - Patagonia Hydration AidsExploring how a strong brand can be applied to a new product range using a tight user frame of reference. In this Project I explored how the Patagonia brand might be applied to 3 hydration aids aimed a 3 very Patagonia sports; Surfing, Climbing and Fly Fishing. Through use of renewable materials, novel methods and resposible consumption methods the product design throughout this project was both Brand and User focused.
- National Trust Picnic RegenerationThis project has two key aims. Firstly, find a way to regenerate the National Trust and it's picnic herritage through development of a new product for the young professioanl market that the National Trust must attract if they are to continue to be succesful. Secondly this projected needed to graphically represent a concept in realistic visual style.