Using Business Storytelling to Sell Your Freelance Services

Something about stories really pulls us in. Whether it’s wisdom and ideas that have survived through centuries of retellings or modern-day blockbuster movies and political speeches – we’re surrounded by stories for a simple reason. Stories are how we make sense of the world around us, and they are how we share and preserve knowledge. Humans love stories because they allow us to understand and communicate complex ideas and concepts quickly. Our brains have evolved to memorise the information packaged in stories quickly and to help us to understand the meaning intuitively. Whether it’s good vs evil of Harry Potter, the underdog cunning of David vs Goliath or the Epic of Gilgamesh (a story that has survived over 4,000 years), there is simply no better way to transfer a message than by using story. So knowing how effective and how deeply ingrained in our brains storytelling is, why are we freelancers so dry when it comes to talking about ourselves and our businesses? We all do it – someone asks what we do and we mumble something like ‘I do graphic design’ or ‘I do copywriting’. And the conversation ends right there. There is no intrigue, interest or meat for the other party to get their conversational hooks into. There’s no drama, there’s no story. So I want to talk about the value of using stories to spread the word about who you are and what you do, and how you can use storytelling to stand out from the competition and attract more clients and business. → Continue reading: https://freelancesuccess.co.uk/2021/10/26/using-business-storytelling-to-sell-your-freelance-services/ Photo by Melanie Deziel on Unsplash