Using Creativity To Solve Business Challenges

  • John Caswell
  • Daren Williams

We use structures, mostly visual, and critical thinking in direct collaboration with leaders. We drag the winning path kicking and screaming from the chaos and complexity that surrounds us these days.

Thinking Differently

Thinking through complex business challenges is tough.
But that doesn’t mean the work has to be painful. We were clients ourselves, we’ve been through the torture of the endless meetings. We built our approach because we wanted a better way. We noticed that the best meetings were the ones that weren’t meetings.

We Noticed

We noticed the most successful programs didn’t feel like programs.
They were about being creative and getting things to happen. We saw that things really worked when the team responsible worked. We saw the success when everyone was allowed to engage and to really understand what it would take to get the right job done.

A Different Language

The following graphic symbols represent the work we do and the things we care about most.
We’ve proven that by simplifying complex ideas into visual components people engage far more. We have seen that by working with teams respectfully and impartially they are more open to the inevitable change. By engaging them in their own futures, in more meaningful ways, we can transfer the clarity and confidence to them - they are the ones that need to deliver.
So, we have to transfer the future to them.