Three category defining commercials, highlighting the benefits of black people’s skin, over that of their white counterparts. The films drove huge social debate and support, not to mention sales and created a media furor both nationally and globally.
The campaign was also tipped to win the highest accolades at both Cannes and One Show, before being pulled, at the eleventh hour by the parent brand. They did, however, receive a standing ovation in South Africa, at an award event they weren’t even entered into.
'MOTHER NATURE'
'FEET UP'
'MELANIN'
