While at FreshBritain we were asked to create a brand from scratch. Within 26 months of development, the first premium ultra running performance brand was created: UVU. From inception through to product design and branding, FreshBritain guided UVU all the way to the marketplace.
Throughout this process I have been at the centre of creating the brand vision, branding, involved in product design, designing an e-commerce website, directing brand films, photographic direction for both brand and product, packaging design and generation of marketing materials.
[While at FreshBritain]