Heavily influenced major parts of trivago platform
Developed countless CRO a/b tests with high improvement rates
Worked on complete SEO internal page rank restructuring
Developed first app concept for Android and iOS (top 10 app in Germany upon launch in 2010)
Shifted more towards ideation and cutting-edge feature development (trivago is redefining hotel-related travel website UX along with a few others like booking.com)
Currently developing next-level features that are not meant to come out for 6 to 12 months.
Creation of new search concept (next-level travel search)
Creation of new content concept (undercover)
Reworked app concept in 2014 and beginning of 2015
(110% CR improvement – gave talk at Google as one of the first successful material design apps)
Involvement in advertising strategy of company (co-directed TV spot for German market)
Currently working on reintroducing and creating the concepts for page types we previously omitted as well as new ones (major shift in trivago strategy)