UX Study Case: How to increase donations through Amnesty International website?
As a UX design student at Careerfoundry, I have completed this bonus task with the following hypothetical scenario. The Head of my chosen NGO (Amnesty International) has identified the homepage as a key area that should be improved to increase donations. As part of the redesign, they would also like to address some accessibility problems. User Research has already been conducted and a set of personas has been produced.
You can check the whole presentation, here.
