About me

As a marketing copywriter, I was always keen on learning how to measure my content performance. This same curiosity made me explore the UX field. As a recent UX graduate, I can see how all my skills are finally aligned. My UX journey starts here :)

PostsProjectsExperienceTeam

Projects

• My UX PortfolioFeel free to find out more about the way I work as a UX / UI Designer by exploring my UX Portfolio.
• UX Case Study: Learning AppUknow is a learning app that I have been developing as a UX design student at Careerfoundry. My main goal is to create a platform where users can benefit from a direct link with experts of any field. Reaching trusted sources is crucial for a useful learning experience, but it is also about the process itself.
• UX Study Case: How to increase donations through Amnesty International website?As a UX design student at Careerfoundry, I have completed this bonus task with the following hypothetical scenario. The Head of my chosen NGO (Amnesty International) has identified the homepage as a key area that should be improved to increase donations. As part of the redesign, they would also like to address some accessibility problems. User Research has already been conducted and a set of personas has been produced.

Work history

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Senior Spanish CopywriterBally's Interactive
Feb 2020 - Mar 2024London, United KingdomFull Time
- Boosting CRM performance trough an iterative process of delivering evidence-based solutions and crafted content, resulting in an average of 50%+ open rate in marketing emails. - Improving Monopoly Casino’s Brand Guidelines for the Spanish market by crafting a unique Tone of Voice and content experience, resulting in a 10% market quote. - Leading strategies for the Spanish market by analysing user patterns and deliver evidence-based solutions, by adding new projects in the roadmap.
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Spanish CopywriterBally's Interactive
Mar 2014 - Feb 2020London, United KingdomFull Time
- Helping Bally’s Spanish ventures to lead the market by crafting marketing and product content of 200+ casino games, resulting in a x3 increase of Gross Win. - Innovating with a video newsletter by crafting scripts for 50+ episodes standing out the latest products, resulting in an in-house award for the Spanish team.

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Skills

• UX
• UX Design
• Research Design
• Competitive Analysis
• Conceptual Designer
• User Personas
• User Flows
• Usability Testing
• Interviewing
• Wireframing

Education

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JournalismUniversitat Pompeu Fabra
Aug 2003 - Aug 2005Barcelona, Spain
BA (Journalism)
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Political ScienceUniversitat Pompeu Fabra
Aug 1999 - Aug 2004Barcelona, Spain
BA (Political Science)

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