Vagina Museum x Modibodi

Brief: To raise awareness for the Vagina Museum and smash taboos surrounding vulvas. Insight: Girls as young as 9 years old are seeking labiaplasty surgery for fear that they don't look "normal" or "beautiful" enough. Solution: Celebrate a different kind of V-Day on the 14th of February by planting a loud and proud 8ft tall flower vagina in the heart of Camden Market, of course. We spread the positive message that flowers of all shapes and sizes are considered naturally beautiful, and we should view our bodies, especially our vulvas the same way.