Valencheeto

Introducing the VALENCHEETO Makeup Collection. Here I used crushed cheese puffs to create a pressed powder eyeshadow, a face powder and a lipstick. As flavoured lipsticks and makeup products had previously been a big hit with companies such as Fanta and Coca- Cola creating their very own flavour enhancing products I decided to intertwine the glamour of the makeup industry with something that is seen as repulsive and “dirty”. Here, I used minimal advertising techniques to transform something vulgar into a fashion statement.