Ceri Wyn Jones

Creative

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

CERI WYN JONES Food Designer & Artist One cannot think well, love well, sleep well, if one has not dined well. - Virginia Woolf Life without taste would be lifeless. Not only is tasting an integral part of people’s daily life but it’s something that’s implanted within society as a method of defining oneself. Peoples eating habits become rituals and eating becomes sacred. Food presents familiarity and is often seen as one of the world’s most universal ‘languages’ defining itself as a bread breaker in troublesome times where language cannot suppress. My work centres around a passion for all things food, often combining taste with a distorted perspective of eating, primarily focussing on taste innovation, irony and photography. My practice often dissects the materiality of food and its structural similarities by forcing a skewed perspective upon certain everyday objects, replacing the ordinary with the surreal. Through the mirroring of material and modification of foods my practice aims to create an aesthetically similar product which binds the edible with that of the non-edible, meanwhile confounding the viewer and urging them to “double take”. Colour and titling plays a key role within my practice through the process of suggestive hinting, clues and double entendre’s (Valencheeto, Buzzed Bun etc.) My practice also provokes the idea of taste as an art form in itself, through comparing the ritual of viewing art, to that of tasting “art”. Both mediums overlap through the process of critic, engagement and experimentation. With this in mind, staying up to date with modern gastronomy and food psychology is crucial to my practice in order for me to explore my ideas with ingredients as most of the time I interact with methods unknown to the public eye. This level of curiosity towards the food strengthens the audience’s experience, providing brand new sensations for the viewer to taste, as often many people have not “felt” this level of unfamiliarity since first tasting food as a child. Through the use of organoleptic experience, my practice aims to confuse the interaction between taste, sight and smell through the primal essence of habitual tasting. It also aims to celebrate food, it’s history and its cultural importance. As well as doing this, I hope to change common misconceptions in relation to food’s stance in the art world and de-stigmatise taste’s role as an art medium in itself by providing people with mouth-altering experiences which capture my practice’s vision and escalate curiosity. Based in: London, England Anglesey, North Wales. INSTAGRAM: @ceriwynjones CERIWYNJONES1@GMAIL.COM For CV enquiries please email me. BA Hons Fine Art @ Central Saint Martins, London. 2019

Locked Pro Plan feature

Skills

  • Photography
  • Editing
  • Social Media Management
  • Beauty
  • Food Styling
  • Editoral Design
  • Innovation
  • Welsh Speaker
  • Adobe Creative Suite
  • Marketing

People I’ve worked with

Companies I’ve worked with

  • Bompas & Parr

    Bompas & Parr

    • Design
  • Diageo

    Diageo

    • Marketing & PR
  • C

    Captain Morgan

    Education

    Currently

    Jul 2016
    • London, United Kingdom