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Vans - Business Strategy

Looking at emerging trends and analyzing the business environment my team was asked to help Vans build a digital strategy that was targeted towards women.
The team went through a design process that included problem-finding, where we spoke with multiple women who were on opposite ends of the spectrum of being connected to Vans as a brand to explore their needs. After defining a problem from our research, we prototyped several solutions from which we collected feedback and moved forward with a final solution that we later pitched as a concept.
My role included: persona building, research, pitching, empathy mapping, digital strategy, business model canvas, stakeholder & business analysis and value proposition.
I'd be more than happy to show more of this project in person.


Karolina Andersson

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  • Innnovation & UX Strategist

Project Tags

  • Vans

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