Projects
- Vans - Business StrategyLooking at emerging trends and analyzing the business environment my team was asked to help Vans build a digital strategy that was targeted towards women. The team went through a design process that included problem-finding, where we spoke with multiple women who were on opposite ends of the spectrum of being connected to Vans as a brand to explore their needs. After defining a problem from our research, we prototyped several solutions from which we collected feedback and moved forward with a fi
Work history
Business Operations
London, United KingdomFull Time
Working in a rapidly changing startup environment, I’ve been responsible for creating a great customer experience by capturing customer feedback to develop the external product, crafting tone of voice in social media, and developing processes for us to work better as a team as well as more efficiently when handling customer queries.
Speaker/Facilitator/Workshop leader
Freelance
I give talks and design learning experiences on the topics of rapid ideating, creativity, the future of work, and design thinking. Forums include Geek Girl Meetup, Hyper Island, and Kaospilot.
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Skills
- Creative Facilitator
- Event Management
- Project Management
- Public Speaking
- Strategy
- Digital Expertise
- Brand Communication
Education
MA Digital ManagementHyper Island UK
- Manchester, United Kingdom
A unique program based on learning by doing. Working with real clients I developed digital products/services, strategies, and business models in cross-functional teams with a strong focus on design thinking, prototyping, and new tech. I also facilitated several teams in team development sessions, and was part of setting the culture for the whole crew.
B.Sc. Media Management
- Kalmar, Sweden
An interdisciplinary program with a mix of media & communications, business administration and media production. Focus was on developing leaders within the media industry with an emphasis on organizational and managerial skills.
Awards
Best thesis
"With a well-read approach in, for the study, relevant sources university students' news consumption is studied in a changing media society."Best mediaproduction
"For creating a product with high usability as well as a layout which is clean and adapted to the target group. They've embraced requirements on accessibility and shown creativity outside of the frame for the fundamental task. The website catches the user's interest and gives an added value that indicates a big focus on the customer and sense for an overall solution."