• Inès Martinez
News Flash: this Thursday, March 16th, after Louis Vuitton, Supreme, a brand at the heart of skateboarding culture, launches a new collection in collaboration with Lacoste.
Faced with the democratisation of skateboarding, one can wonder if this lifestyle is still a subversive practice today.
Vans, at the forefront of the birth of skateboarding in California, was founded under the influence of the Z-boys and their underground culture.
In this race for sponsors and this “penny invasion”, Vans wants to reaffirm its authenticity and bring young skaters back to the true values ​​of skateboarding.
Go back to the street.