News Flash: this Thursday, March 16th, after Louis Vuitton, Supreme, a brand at the heart of skateboarding culture, launches a new collection in collaboration with Lacoste.
Faced with the democratisation of skateboarding, one can wonder if this lifestyle is still a subversive practice today.
Vans, at the forefront of the birth of skateboarding in California, was founded under the influence of the Z-boys and their underground culture.
In this race for sponsors and this “penny invasion”, Vans wants to reaffirm its authenticity and bring young skaters back to the true values of skateboarding.
Go back to the street.
