Hi. I'm Inès. A Creative from France with experience at Havas Group, Publicis Conseil and Saatchi & Saatchi. From Art Director to Copywriter, conception remains the main driver of my creativity. More than anything, I love telling stories, being surprised/sharing the excitement of believing in a project, and interacting with people. Passionate about street photography, I promote spontaneity in exchanges and meetings, an approach that I like from both a professional and personal point of view. Continually looking for new projects & inspirations, please feel free to contact me ✌️Locked Pro Plan feature
Artistic Direction • Copywriting • Photography • Positioning and brand speech • 360 ° communication • B2C / B2B Communication • Multi-channel campaigns • Brand Activations • Digital Strategy • Visual identity • Photography Remote availability
Working with an Artistic Director in a creative team. My role was to design and develop brands’ stories, advertising projects, especially the editorial part. Joining a company of 150 employees allowed me to discover new trades, to learn skills of each, and to become much more autonomous in my work. Strengths and achievements: • Designing advertising campaigns and branding strategies (press, TV, Radio) • B2B / B2C / 360° Communication • Brand Activations, Digital Strategy & Social Media ▸ For French and worldwide companies such as AccorHotels, L’Oreal Foundation, Engie, and the Aviation Sans Frontière association.
Worked as part of a dedicated creative team for the Carrefour client (a major retail group). My job was primarily TV script focused, but also social media activation. It was a real experience to work with this team, which taught me to express my ideas without fear in public and use more initiative. Strengths and achievements: • Conception and writing of advertising film • Casting, filming and production monitoring • Social Media Activation • Developing of the brand’s Tone of Voice ▸ For Carrefour, Europe’s number one supermarket
It was my real first professional experience in advertising after my studies. I joined a wonderful creative team that taught me a lot of things. I worked in a team with a senior artistic director for over a year, which allowed me to progress quickly. It was hard work but worthwhile because I was surrounded by people who were supportive and passionate about their work. Strengths and achievements: • Artistic direction assistance • Creating & developing brand’s identity • Conception & Copywriting of print & video campaigns • Casting, filming and production monitoring • 360° Marketing Operation ▸ For HSBC, VISA, L’Or Espresso, Senseo, Arbitel HomeAway, Twinings.
Internship observation • B2C communication • 360 ° Marketing Operations • Positioning & brand speech
What experience. This school brought me more than I expected. I was taught how to develop my own personality and how to express it in my projects, to push ideas further and further, and build them from start to finish. More than just teaching, I found a family down. I've studied there: • Art Direction • copywriting • Graphism / illustration /editing • Typography • Photography • 360° campaign integration • Storytelling • Rought sketch & drawing • Art history • Contemporary Art • Philosophy • Advertising history • Marketing Communication ▸ Adobe Photoshop ▸ Adobe Illustrator ▸ Adobe InDesign ▸ Adobe Muse ▸ Adobe Lightroom