About me

Hi. I'm Inès. A Creative from France with experience at Havas Group, Publicis Conseil and Saatchi & Saatchi. From Art Director to Copywriter, conception remains the main driver of my creativity. More than anything, I love telling stories, being surprised/sharing the excitement of believing in a project, and interacting with people. Passionate about street photography, I promote spontaneity in exchanges and meetings, an approach that I like from both a professional and personal point of view. Continually looking for new projects & inspirations, please feel free to contact me ✌️

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Projects

• 3

  TURN ON THE STARSFor the world, Paris is the City of Lights. But what Parisians don’t realize is that Paris is the city of too much light. The situation deprives parisian families to enjoying the stars. For the first time, we are going to give Parisians a good reason to look above. TURN ON THE STARS
• TV advertising CarrefourConception and script writing of the Carrefour’s TV spot for the start of the new school year 2017 (Europe’s number one supermarket) At Publicis Conseil, Paris.
• 1

  Moving up • WWFContextualized campaign
• VANS TO THE STREETNews Flash: this Thursday, March 16th, after Louis Vuitton, Supreme, a brand at the heart of skateboarding culture, launches a new collection in collaboration with Lacoste.
• 10

  Sustainable fishingPersonal Project Awareness campaign • Process used : The posters aim at bringing to the surface the lack of knowledge/talk around the consequences of farm fishing by adapting common french cliches as the punchlines.
• VISA FranceProposal for a press campaign that highlights the services of the Visa Premier card. At Saatchi & Saatchi, France

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Work history

Freelance CreativeIM
Jan 2018Wellington, New ZealandFreelance
Artistic Direction • Copywriting • Photography • Positioning and brand speech • 360 ° communication • B2C / B2B Communication • Multi-channel campaigns • Brand Activations • Digital Strategy • Visual identity • Photography Remote availability
Creative CopywriterHavas Group US
Jul 2017 - Dec 2017Paris, FranceFull Time
Working with an Artistic Director in a creative team. My role was to design and develop brands’ stories, advertising projects, especially the editorial part. Joining a company of 150 employees allowed me to discover new trades, to learn skills of each, and to become much more autonomous in my work. Strengths and achievements: • Designing advertising campaigns and branding strategies (press, TV, Radio) • B2B / B2C / 360° Communication • Brand Activations, Digital Strategy & Social Media ▸ For French and worldwide companies such as AccorHotels, L’Oreal Foundation, Engie, and the Aviation Sans Frontière association.

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Skills

• Advertising
• Art Direction
• Advertising Copywriting
• Film Photography
• Analog Photography
• Event Photography
• Advertising Design
• 360 Campaigns
• Brand Activation
• Brand Identity

Education

Bachelor of Arts in AdvertisingEsa Saint Luc Tournai
Sep 2013Tournai, Belgium
What experience. This school brought me more than I expected. I was taught how to develop my own personality and how to express it in my projects, to push ideas further and further, and build them from start to finish. More than just teaching, I found a family down. I've studied there: • Art Direction • copywriting • Graphism / illustration /editing • Typography • Photography • 360° campaign integration • Storytelling • Rought sketch & drawing • Art history • Contemporary Art • Philosophy • Advertising history • Marketing Communication ▸ Adobe Photoshop ▸ Adobe Illustrator ▸ Adobe InDesign ▸ Adobe Muse ▸ Adobe Lightroom

Awards

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Creative AwardsWWF & Saxoprint
https://www.saxoprint.fr/creativeawards/palmares-des-editions-20152016/