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VISA France

  • Inès Martinez
Proposal for a press campaign that highlights the services of the Visa Premier card. At Saatchi & Saatchi, France
→ Carl → Carl’s suitcase → Carl’s card with lost baggage guarantee included
SOURIEZ, VOUS ÊTES PREMIER • SMILE, YOU ARE PREMIER.

→ The Jean-Pierre’s right ski → The Jean-Pierre’s left ski → The Jean-Pierre’s card with snow guarantee included
SOURIEZ, VOUS ÊTES PREMIER • SMILE, YOU ARE PREMIER.
→ The Olive’s rental car → The Olive’s rental car’s bumper → The Olive’s card with rental vehicle guarantee included
SOURIEZ, VOUS ÊTES PREMIER • SMILE, YOU ARE PREMIER.

→ Ines' holidays → Ines' neighbor’s holidays 7% more expensive → Ines' card with partner offers included
SOURIEZ, VOUS ÊTES PREMIER • SMILE, YOU ARE PREMIER.
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