Vaseline ‘Healing the Hands that Help the Nation’ celebrating heroic hands. For Vaseline’s 150th anniversary they invited us to celebrate the unsung heroes of the COVID-19 pandemic, those who keep us safe and keep us going. Our campaign was a direct, emotional tribute to these incredible people. No tricks, no gimmicks – just humanity at its very best. In just one publication the campaign received 127,000 views, whilst it was covered across categories in cosmetics industry publications and more.