Vauxhall GrandlandX launch

  • Mark Thornicroft

I created marketing material for the UK launch of the Vauxhall GrandlandX. With only basic design cues, I created each piece to work independently yet come together as a family for a seamless customer experience. It was an exercise in interpretation that faithfully extended the product brand, across a range of collateral: • Key visuals • Brochures • Press advertising • Social media posts • Showroom graphics • Vehicle graphics • Point of sale • Direct mail As well as designing, I retouched all material and created artwork for each piece. Also, not one to shy away from responsibility, I took it on knowing there was an exceedingly tight deadline…which I met!