Developed a full brand strategy, brand identity and launch plan for a tech start-up building a new digital & physical consumer proposition disrupting the automotive sector in developing markets. Vitol are a private energy company which principally stores and distributes energy as well as well as operating over 5000 petrol stations across multiple markets. I worked within a small tech start-up team in the business leading the development of a new consumer proposition, brand and customer experience. Vava Cars will be a digital & physical platform that will aim to transform the used car market by offering an online, transparent and hassle-free way to sell used cars. Vava Cars is launching as an MVP in Turkey at the end of March 2019.