Alex Conaway

Brand Marketing & Communications Consultant

  • LevelSenior
  • LocationOxford, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Consultant - Brand Strategist - Brand Director
  • Anoushka Khandwala
  • Simone Wagener
  • Katie Harrison
Connections

Projects

About me

An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management

Skills

  • Brand Strategy
  • Creative Direction
  • Stakeholder Management
  • Team Leadership
  • Procurement
  • Marketing Communications
  • Brand Identity
  • Innovation

Companies I’ve worked with

View all
  • Wieden+Kennedy

    Wieden+Kennedy

    • Advertising
  • TBWA\London

    TBWA\London

    • Advertising
  • The Mill

    The Mill

    • Media Production
  • Naked Communications

    Naked Communications

    • Design & Creative

Work history

Currently

Brand Marketing & Communications Consultant

Arthur & Dean Ltd

Dec 2016
  • United Kingdom
  • Freelance
  • An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management

2016

Head of Brand Marketing Communications & Partnerships

Vodafone UK

Nov 2014 - Nov 2016
  • London, United Kingdom
  • Full Time
  • Key responsibilities included: consumer brand strategy & marketing, campaign development and execution, sponsorship and partnership strategy and implementation. Key achievements - - Christmas 2015 campaign - 'Terry the Turkey' resulted in non-user consideration increasing from 22% to 26% (Oct-Dec '15). The campaign deployed across multiple social and digital channels resulting in the highest on-line views ever for Vodafone UK content. - Re-launch of Global Radio partnership including sponsorship and activation of two main properties - The Vodafone Big Top 40 & The Capital FM Summertime Ball with Vodafone. Creation of Vodafone Future Breakers, a new grass roots online talent engagement platform across all Vodafone and Global Radio digital and social channels. Summertime Ball 2015 vs 2016 results - positive online sentiment increased from 40% to 79%, social engagement levels increased by 27%, content video views jumping from 280K to 1.9m.

2014

Managing Director

Naked Communications

Nov 2013 - Nov 2014
  • London, United Kingdom
  • Full Time

2012

Freelance Global Brand Leader

TBWA\London

Dec 2012 - Dec 2012
  • London, United Kingdom
  • Freelance

2012

Group Marketing Director

The Mill

Feb 2012 - Oct 2012
  • London, United Kingdom
  • Full Time

2011

Head of Account Management

Wieden+Kennedy

Jun 2006 - Oct 2011
  • London, United Kingdom
  • Full Time