Alex Conaway

Alex Conaway

Head of Brand MarketingOxford, United Kingdom
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Alex Conaway

Alex Conaway

Head of Brand MarketingOxford, United Kingdom
About me
An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management
Projects
  • Head of Brand Development & Partnerships @ Vodafone UK
    Head of Brand Development & Partnerships @ Vodafone UKKey responsibilities included: consumer brand strategy & marketing, campaign development and execution, sponsorship and partnership strategy and implementation.
  • Arla Foods Brand Communications @ Wieden+Kennedy London
    Arla Foods Brand Communications @ Wieden+Kennedy LondonLed account teams developing brand marketing communications for Cravendale & Lurpak brands
  • Honda Brand Communications 2006 - 2011 @ Wieden+Kennedy London
    Honda Brand Communications 2006 - 2011 @ Wieden+Kennedy LondonLed account teams developing strategic and creative of all multi-channel campaigns across 29 European markets & Asia Pacific. The complete body of Honda work was awarded 'Campaign of the Decade' in 2010 as well as numerous Cannes Lions including multiple GrandPrix.
  • Arriva Trains
    Arriva TrainsLed the creation and development of a brand strategy and communication plan for East Midlands Railway bid submission.
  • Jack's
    Jack'sLed the brand development, brand strategy and go to market plans of Jack's, the new low-cost concept from Tesco. This included defining the in-store experience, brand identity, naming, personality, employee brand as well as the relationship of the new offering with the mother brand. Another particular focus was the role of the brand within each community it exists.
  • Vava Cars Ltd
    Vava Cars LtdDeveloped a full brand strategy, brand identity and launch plan for a tech start-up building a new digital & physical consumer proposition disrupting the automotive sector in developing markets. Vitol are a private energy company which principally stores and distributes energy as well as well as operating over 5000 petrol stations across multiple markets. I worked within a small tech start-up team in the business leading the development of a new consumer proposition, brand and customer experie
Work history
    Samsung UK logo
    Samsung UK logo
    Head of Brand MarketingSamsung UK
    3000 Hillswood Dr, Lyne, Chertsey KT16 0RS, UKFull Time
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    Brand Marketing & Communications ConsultantArthur & Dean Ltd
    United KingdomFreelance
    An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management
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Skills
  • Brand Strategy
  • Creative Direction
  • Stakeholder Management
  • Team Leadership
  • Procurement
  • Marketing Communications
  • Brand Identity
  • Innovation