About me

An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management

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Projects

• 5

  Head of Brand Development & Partnerships @ Vodafone UKKey responsibilities included: consumer brand strategy & marketing, campaign development and execution, sponsorship and partnership strategy and implementation.
• 1

  Arla Foods Brand Communications @ Wieden+Kennedy LondonLed account teams developing brand marketing communications for Cravendale & Lurpak brands
• 2

  Honda Brand Communications 2006 - 2011 @ Wieden+Kennedy LondonLed account teams developing strategic and creative of all multi-channel campaigns across 29 European markets & Asia Pacific. The complete body of Honda work was awarded 'Campaign of the Decade' in 2010 as well as numerous Cannes Lions including multiple GrandPrix.
• 1

  Arriva TrainsLed the creation and development of a brand strategy and communication plan for East Midlands Railway bid submission.
• Jack'sLed the brand development, brand strategy and go to market plans of Jack's, the new low-cost concept from Tesco. This included defining the in-store experience, brand identity, naming, personality, employee brand as well as the relationship of the new offering with the mother brand. Another particular focus was the role of the brand within each community it exists.
• Vava Cars LtdDeveloped a full brand strategy, brand identity and launch plan for a tech start-up building a new digital & physical consumer proposition disrupting the automotive sector in developing markets. Vitol are a private energy company which principally stores and distributes energy as well as well as operating over 5000 petrol stations across multiple markets. I worked within a small tech start-up team in the business leading the development of a new consumer proposition, brand and customer experie

Work history

Head of Brand MarketingSamsung UK
Nov 20193000 Hillswood Dr, Lyne, Chertsey KT16 0RS, UKFull Time
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Brand Marketing & Communications ConsultantArthur & Dean Ltd
Dec 2016United KingdomFreelance
An independent specialist supporting brand and marketing functions defining brand marketing strategy, customer experience and communications. Core skills - Proposition development / Brand strategy development / Brand communications / Customer journey & experience / Internal culture / Function leadership & strategy - team vision, values and purpose / Stakeholder management

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Skills

• Brand Strategy
• Creative Direction
• Stakeholder Management
• Team Leadership
• Procurement
• Marketing Communications
• Brand Identity
• Innovation