Veranda Books - Signature Branding and Shopify Website
Veranda Books curates a diverse and globally inspired collection of literature, celebrating stories that transcend borders and spark curiosity. Founders Leo and Alison brought us on to create a brand identity, complete with logo design, a brand colour palette, typography, and a Shopify website.
Project Objectives
- Highlight diverse, globally inspired books.
- Create a modern, adventurous identity that stands apart.
- Establish Veranda as a hub for literary discovery and storytelling.
Our Approach
We explored the audience's literary preferences, targeting curious, cultured readers. This insight shaped a contemporary brand design that balances tradition and modernity.
Logo and Palette
The logo's “V” resembles book pages, subtly incorporating storytelling themes. A thoughtful palette combines neutral tones like “Vellum” and vibrant accents like “Verdant Vert” for a welcoming, sophisticated look.
Typography
Classic serif fonts evoke timeless storytelling, while sleek headings add contemporary flair, creating a balance that reflects Veranda's ethos.
Shopify Website Design
The Shopify site emphasizes storytelling, featuring Veranda Voyage to browse books by continent. Large visuals celebrate authors and cultures, with subtle upsells offering personal recommendations.
The result is a visually captivating, globally inspired brand that invites exploration and fosters a literary community.