A campaign directed at capturing real moments, the truth between photographer and subject.
The campaign sees Gigi behind the camera – using iPhones, digital cameras and GoPro equipment – to intimately capture Zayn and female model Adwoa Aboah. This original concept was devised and creatively directed by Wednesday Agency, with assets collected from a single night’s shoot in mid-December 2016 at the Chateau Marmont in Los Angeles. The intimacy parallels the role of social media in youth culture, where the audience is its own creator and editor.
Creative Direction - Erik Torstensson, Wednesday Agency
Art Director - Adam Morten
Photographer - Gigi Hadid
Model - Zayn Malik, Adwoa Aboah
Companies
Wednesday
- Design