Very.co.uk | This Morning

While working at St. Luke’s, I was tasked with ideating, writing, and art directing the Very.co.uk idents for ‘This Morning’. #EverydayLifeGoals was a long-running series that beautifully captured the simple yet profound moments of home life and comparing them to bigger moments stated in the voiceover. I oversaw idents from conception to execution, helping direct on set, and collaborating with the editing team to ensure everything was brand compliant.